Innovation · Ideas · Entrepreneurship
Ideas are everywhere.What matters is what you do with them.
I.D.E.A.S. LAB Livro
“This is not fiction” + Work Book — a practical guide to turn your idea into a real project.
01 — The idea
An idea can become a project, a business, an initiative, a creative work or a solution — when it is given structure, experimentation and action.
Most ideas never fail because they were bad. They fail because nobody put them on the table, gave them a shape, and tested them against the real world. That is exactly what happens here.
A method instead of guesswork.
Test early, learn faster.
Something real, in the world.
02 — The program
01 · Drop it.
DISC profile, interviews with real users, Empathy Map, Persona and Value Proposition Canvas. The foundation for everything that follows.
02 · Build it.
Complete Business Model Canvas, detailed Persona, brand and content plan, financial model, break-even, MVP and a 2-minute pitch.
03 · Launch it.
Professional pitch deck (10 slides), 30-day launch strategy, access to the investor network, press kit and jury presentation. I.D.E.A.S. LAB certificate.
03 — What sets us apart
Ideas don't fail for lack of inspiration. They fail for lack of structure. We close that gap with method.
Your DISC profile and Element shape the journey — so the path fits how you lead, communicate and decide.
Every idea meets real people early. Evidence replaces assumptions, fast.
Something real, in the world — not a conversation, not a deck, not a dream.
04 — Who is it for
Making work that deserves an audience.
Building ventures from the first sketch.
Learning by doing something real.
Solving problems close to home.
Turning internal ideas into initiatives.
Moving from intention to impact.
05 — The method
Discover your mission and values. Understand how you lead, communicate and make decisions — the foundation for everything you build next.
06 — Testimonials
Not fiction. Not theory. These are the people who came in with an idea and did something with it.
I came in with a vague idea and left with a project I could actually pitch. The method works.
“This isn't a course about ideas. It's about doing something with them — and that changed everything for me.”
“We arrived as a community with a problem. We left with a plan and the confidence to make it happen.”
“The lab gave our team a structure to turn internal ideas into real initiatives.”
Next cohort
A dedicated cohort for women with life stories and a high social impact solution. The same I.D.E.A.S. LAB method, in a space designed to amplify women founders, creators and changemakers.
Included in the cohort
Applications close soon
Limited spots
Only 25 places per cohort — to keep the experience close, hands-on and real.
07 — Lab Programs
Structured formats for people and organisations ready to move an idea forward.
Most popular
For organisations
I.D.E.A.S. LAB collaborates with schools, city councils, companies, organisations and international partners — with adaptable methodology and co-funding available.
Become an ambassador
Ambassadors represent the program in their communities — schools, associations, companies, councils — and help identify the next cohorts and partners.
Become a mentor
I.D.E.A.S. LAB mentors contribute 30 to 60-minute sessions with participants in their areas of expertise — entrepreneurship, health, finance, technology, culture, sustainability.
After the program, access doesn't end.
Exclusive resources, grant and investor pipeline, quarterly meetings with impact investors, and a permanent community.
€29/month
Learn moreMIA — AI Companion
MIA is configured with your DISC profile and element — and is always the opposite element to challenge and complement you. Asks the right questions at the right time. Available in the app anytime.
08 — About
I.D.E.A.S. LAB exists for the gap between having an idea and doing something with it. We believe that gap is not closed with motivation, but with method, company and a bias for action.
We work with creators, entrepreneurs, students, communities and organisations to give ideas structure, test them in the real world and take them further than a conversation ever could.
Drop it. Build it. Launch it.
09 — Contact
Tell us what you are thinking about. One paragraph is enough.
